How Address Verification Can Save Your Business Time and Money

 

address verification

When your business relies on accurate address data, it’s critical that you take the right steps to validate addresses. Address verification helps businesses save time and money by avoiding costly mistakes when entering address information into forms or checking addresses that are submitted in a checkout, form, CRM or other platform. Address validation tools can help you improve the user experience (UX), reduce shipping costs, optimize routing and increase marketing efficiency.

Most countries around the world have their official database against which an address can be verified and checked for accuracy. A CASS certified service provider like Loqate is able to parse, standardize and enhance international addresses to ensure that the data you use is the most accurate for your needs.

Address verification uses a combination of fuzzy logic, logic, and parsing to correct the spelling and grammar errors that are common in many languages and to account for switched letters, missing letters, abbreviations and nicknames, capitalization errors and more. It also uses deduping to remove duplicate records from a database.

Having precise address data helps to ensure that your communications, products and parcels are delivered to the right person first time round. It also eliminates the frustration that comes from having a package returned to sender or lost in transit and improves customer satisfaction.

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